Lume by Metric (Concept)

Tasked with shaping the identity of Metric Coffee’s newest venture, I led the brand development for Lume, an ambitious all-day café concept set to redefine the experience of specialty coffee and culinary offerings under the Metric umbrella.

While both the brand & location remain in development as of writing, I’m proud to showcase my work in crafting its bespoke visual identity, bringing a distinct aesthetic direction to life through thoughtful design choices. Beyond branding, I also worked on packaging development, creating a full suite of custom packaging solutions for a range of food and beverage products, ensuring a cohesive and elevated brand presence.

The work showcased here represents just a glimpse into the effort, creativity, and strategic design thinking poured into bringing Lume to life.