xˣ is my interpretation, and physical translation to the alchemy of “anything is anything.”
Where do we begin….
xˣ - pronounced x to x - began as a piece of art, stuck with me as a tattoo, lead to an ideology that aided in the awakening of a creative avenue that was always present, but seldom presented. I got the ink, (my first, naturally) in a time that personally brought challenge to everything I stood for creatively. It served as a reminder I’d wear with me forever that anything is possible, and with enough time, energy, and focus, anything can become anything.
Through my years as an artist making music and performing as a DJ, I always had ideas & visions of aesthetics to align with the content I was creating sonically. When I was early on in my career, I didn’t have the means to pay someone else to create visual for me, and had even less of the ability to express what I would have wanted if I did. So as anyone with a problem they can’t pay someone to solve, an internet connection, and a little thing called google, I just figured it out on my own. Fast forward to a trip back home from a show I was playing in New York, I lost everything I’ve ever made creatively. Music, designs, photos, videos, all the project files, and most of the content that went into them too.
I took the L, and looked at it as a fresh start. Subconsciously, I took a step back from music, and began taking the light work I was beginning to do for others at that time in the visual space seriously. What started out as handling a few artist & nightclub accounts’ brand identities and content creation, later led to a responsibility akin to a creative director for a label I helped start in New York City. You really learn how to work efficiently when you’re handing the entire visual identity of multiple new artists, alongside your own artist project, while the existing body of freelance work doesn’t slow up.
I started xˣ as a home for my creative work outside of music, and wanted to eventually extend the idea to fellow creators & collaborators, furthering beyond a just another showcase. The goal was to eventually structure a home - a place to cultivate ideas, work, and develop products, both as teams & individuals - that one could come and go freely. Wether it was a large scale project that required a team, or something as simple as a network of diverse creatives to put their heads together as a think tank. I wanted xˣ to be a platform fluid enough to fit the needs of anything and everything the people it was comprised of could think of, and make it feel like a no brainer while doing so. True untethered, and unlimited creative potential.
I’ve got plans that I’d love to extend far into the future for xˣ as an agency & collective. In the meantime, I’m taking things as far as I can with my own work and abilities to best enable the platform for what it can, and eventually will be, and couldn’t be more excited for it all.
