Fortune PDX
An eclectic hub for Portland's nightlife, vegan foodies, and connoisseurs of tasteful beverages alike, Fortune aims to string a series of offerings and experiences to match the city's unique, and creative energy. Entrusted with developing their art direction and handling day to day graphic design duty for marketing, advertising, and promotional means, I sought to build out a design system that would maintain an eclectic, but forward thinking aesthetic, without miscommunication any of the brand's key elements or event information. With 3-4 events per week, the emphasis needed to be placed on a structure that would enable the ability to design quickly and efficiently, without becoming visually stale or indistinguishable between from one week to another, before quarterly updates to design styling are implemented.
